Beefy foods

Beefy Foods is a Chilean brand that reached out to us to support the launch of their new Jerky line. Their goal was to give the brand a strong visual boost—something memorable and impactful—without changing their existing graphic identity.

Our proposal was to create a set of illustrations with unique personality, designed to amplify the brand’s authentic spirit and bring fresh energy to the launch. These illustrations were developed to be used across social media, merchandising, and packaging, giving Beefy Foods a cohesive and visually engaging way to expand their product line.

The result is a bold, distinctive graphic collection that strengthens the brand and connects directly with their audience.

Collaboration with @guebo_valenzuela